Prashant Chauhan

Digital marketing trainer and team lead at Cognizant. I have 8 years of experience in the filed of online advertising.

What is Programmatic Media Buying?

Programmatic media buying is an automated method of purchasing digital advertising space using technology and data. It uses algorithms, machine learning, and real-time bidding (RTB) to buy ad inventory across various platforms, such as websites, mobile apps, and social media. Key Concepts of Programmatic Media Buying Real-Time Bidding (RTB): This is the process where ad […]

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