Below are the tasks that we need to complete for the digital marketing project. These tasks will give you a fair understanding of the entire digital marketing journey!
Website setup –
Domain and website interlinking + Backup + Database Creation + Subdomain + Cpanel/Hpanel + personal Email
Website Completion –
Original Content, UX, UI, Contact, Email automation, chatbot, pages 7, 500 words content on regular pages, Blog posts 10 – 25 with at least 800 words on each blog, On page SEO, Off-page SEO, hot-jar.
Branding –
Social media platforms account – LinkedIn. Pint, insta, fb, twitter, quora, Reddit, snapchat
– URL same
– Linktree website url
– Bio = Expertise + Experience + CTA + Keywords
– Same Profile picture
– Same cover picture
– your two hashtags
– 18 posts for the Instagram grid and social media
– Buffer account setup + post automation + insights
– SOcial media page audience + Interactions
SEO –
1. On page seo
2. OFf Page SEO
3. Locao SEO
On page
– Primary/ focus keywords
– Primary Keywords on each page with 3% density
– Meta Tags
– Google site kit | Search console, analytics, AdSense, Microsoft clarity
– Facebook pixel setup
– LinkedIn insight tag
– Sitemap
– Robots.txt
– Google tag manager
Off Page
– Directory
– Image Submission
– Classified
– Guest Post
– Social Bookmarking
– PDF Creation and submission
– Backlink creation from competitors
Local SEO
– Google My Business
Email Marketing
– mail chimp Audience Creation
– Mail chimp interlinking
– Contact/subscriber form
– Automation
– Tagging
Inorganic Results
– Google Ads
1. Search Ad + Call only Ad
2. Display Ad
3. Video Ad
4. Shopping Ad (Merchant center)
5. Performance Max
6. Bid Strategies
7. Keywords Match type
8. Extensions
9. MCC Account
10. Audience Targeting, Placements, remarketing audience, a Conversion tracking
11. Create a Google search – website traffic ad – on your blog (500 INR)
12. Auction insights
13. Reporting – Campaign, extension, Cost
14. Pivot table creation and reporting
Social Media Ads –
Facebook + Instagram – Campaign creation – website traffic – Blog
Reporting of your ad
Twitter – Traffic
Pinterest – traffic
LinkedIn – web traffic
Youtube ad – on your video or channel
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Certifications
– Google search
– Google Display
– Google Shopping
– Google App
– Youtube Ads
– Google mobile marketing
– Hubspot Content
– Hubspot Social Media
– SEM Rush SEO Certificate