One of the most iconic and widely recognized digital marketing campaigns of all time is the “Will it Blend?” campaign by Blendtec.
The campaign featured a series of viral videos showcasing the power of Blendtec’s blender by blending various unexpected items such as iPhones, marbles, and even golf balls.
The videos were shared widely on social media and helped to increase brand awareness and drive sales for Blendtec.
The campaign was launched in 2006, and it was a pioneer in the use of video content marketing. The videos were shared widely on social media platforms such as YouTube, and it was one of the first viral video campaigns of its kind.
The campaign was a huge success, and it helped Blendtec to increase its sales by 700%.
The campaign’s success was not only due to the humor and shock value of blending an iPhone or a golf ball but also because of the interesting and informative way that it presented the blender’s capabilities.
The campaign was simple but effective, and it demonstrated how digital marketing can help to increase brand awareness and drive sales.
The campaign was able to create a strong emotional connection with its audience, and it successfully communicated the brand’s message in a creative and memorable way.
It’s a perfect example of how a small business can use digital marketing to compete with larger companies and make a lasting impact on its target audience.