Let's Learn Digital Marketing Indepth.

Our digital marketing training courses and consulting services have helped many individuals, corporates, and businesses increase their traffic and improve their online presence, and we can do the same for you.

Most advanced digital marketing courses

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Branding & Designing

Learn branding and design to elevate your advertising campaigns with compelling visuals and cohesive brand narratives.

Master website creation for businesses and enhance your expertise as a digital marketing professional.

Master search engine optimization to boost your website’s visibility and drive organic traffic. Most advanced modules.

Social media Marketing

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Google ads (SEM)

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Analytics & Tracking

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Email Marketing

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Remarketing & Retargeting

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Make money from Blogging

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Affiliate Marketing

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Ecommerce Mastery

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Freelance & Job Preparation

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Detailed Digital Marketing Training Modules

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Branding & Designing course

Learn to merge branding and design to craft authentic, visually compelling narratives that captivate your audience and drive lasting engagement as a marketer.

Color Psychology

Color psychology in branding harnesses the power of colors to influence consumer perception and behavior. Each color evokes specific emotions and associations, playing a crucial role in brand identity. For instance, blue often signifies trust and reliability, while red evokes excitement and urgency. Understanding these psychological effects allows brands to connect more deeply with their target audience, enhancing recognition and loyalty. Check out more about them in branding and designing course. 

Font Types

Fonts in branding are essential for conveying a brand’s personality and values. The choice of font style, whether sleek and modern or classic and elegant, can significantly impact how a brand is perceived. Consistent typography across all marketing materials ensures a cohesive and professional image. Ultimately, the right font enhances readability and strengthens brand recognition. Ex; Serif & Sans serif fonts. Check out more about them in branding and designing course. 

Shapes in Design

Shapes play a pivotal role in branding design, influencing perception and communication. Geometric shapes like squares and circles convey stability and unity, while organic shapes evoke creativity and freedom. Understanding the psychological impact of different shapes helps designers create logos and visuals that resonate with the target audience. Mastering shape usage is essential for crafting distinctive and memorable brand identities.

Art of white space in design

White space, or negative space, is a critical element in design and branding, enhancing readability and visual appeal. It provides a clutter-free look, allowing key messages and elements to stand out. Mastering the use of white space creates a balanced and professional appearance, making content more engaging and easier to digest. Effective use of white space is a hallmark of sophisticated and effective brand design.

15 designing tools for marketers

Here are 15 designing tools for marketers to design creatively and efficiently:

  1. Canva: User-friendly design tool for creating social media graphics, presentations, posters, and more with a wide range of templates.
  2. Adobe Spark: Allows for quick creation of graphics, web pages, and video stories.
  3. Crello: Similar to Canva, it offers numerous templates for fast design of social media posts and ads.
  4. Snappa: Simplifies the design process with pre-made templates and easy-to-use features.
  5. Stencil: Quick design tool for creating social media graphics with a large library of templates and stock photos.
  6. Piktochart: Focuses on infographics, presentations, and reports, making complex data visually appealing.
  7. Venngage: Another infographic maker that helps create engaging visuals from data.
  8. RelayThat: Automates the creation of branded marketing materials, ensuring consistency across different formats.
  9. Easil: Drag-and-drop design tool with customizable templates and design elements.
  10. Visme: Versatile design tool for creating presentations, infographics, reports, and more.
  11. DesignBold: Offers thousands of templates and a drag-and-drop interface for quick design.
  12. Placeit: Provides a range of mockups, logos, and design templates, perfect for marketers looking to visualize their products in real-life scenarios.
  13. Fotor: Online photo editing and graphic design tool with a variety of templates.
  14. Over: Mobile app for creating social media graphics, posters, and more, with a vast library of templates and fonts.
  15. Relay: Automates the creation of multiple designs from one source, ensuring quick and consistent branding across various media.

These tools help marketers speed up their creative process, allowing them to produce high-quality designs efficiently.

Logo Creation

Learn how to create a logo for brands with our comprehensive guide, covering essential design principles and techniques. Understand the importance of simplicity, scalability, and relevance in logo design. Explore the use of color, typography, and symbolism to craft a unique and memorable brand identity. Gain hands-on experience with leading design tools to bring your logo concepts to life.

Business identity creation

Learning business identity creation involves mastering the elements that define a brand’s visual and emotional presence. This includes designing a memorable logo, selecting a cohesive color palette, and crafting a consistent tone of voice. Understanding how these components work together helps create a strong and recognizable brand identity. Effective business identity creation ensures that a brand stands out and connects meaningfully with its audience.

Graphic Creation for businesses

Learning graphic creation for business empowers you to produce visually compelling content that enhances brand identity and engagement. Mastering tools like Canva, Adobe Illustrator, and Figma enables you to create professional-quality graphics, from logos to social media posts. Effective graphic design can significantly boost your marketing efforts, making your brand stand out in a crowded market. Investing time in this skill ensures consistent, high-impact visuals that resonate with your target audience.

Video Creation tools

Learning video creation for branding equips you with the skills to craft engaging visual narratives that resonate with your audience. From storytelling to editing, mastering tools like Canva, Da Vinci, Camtasia, Adobe Premiere Pro, and Final Cut Pro enables you to produce professional-quality videos. Incorporating videos into your branding strategy enhances brand awareness, fosters emotional connections, and drives conversions. Acquiring this skill empowers you to leverage the power of video content to elevate your brand presence in the digital landscape.

Storytelling practice

Mastering storytelling for branding enables you to captivate your audience with compelling narratives that convey your brand’s values and mission. By understanding the art of storytelling, you can create authentic connections and evoke emotions that resonate with your audience. Learning techniques such as character development and plot structure enhances your brand’s ability to engage and inspire. Investing in storytelling enriches your brand’s identity, leaving a lasting impression and fostering loyalty among your audience.

20 Designing projects

Here are 20 designing projects tailored for learning digital branding for a business:

  1. Logo Design: Create a logo that represents the startup’s identity and values.
  2. Brand Identity Collateral: Develop business cards, letterheads, and email signatures consistent with the brand’s identity.
  3. Social Media Graphics: Design graphics for various social media platforms to maintain a cohesive brand image.
  4. Website Design: Build a user-friendly website that reflects the startup’s brand and values.
  5. Email Newsletter Templates: Design templates for regular newsletters to engage customers and subscribers.
  6. Product Packaging Design: Create visually appealing packaging that communicates the brand’s story and values.
  7. Branded Merchandise: Design merchandise such as t-shirts, mugs, and tote bags to promote the startup.
  8. Infographics: Develop infographics to visually communicate complex information or data related to the startup’s industry.
  9. Pitch Deck Design: Create a visually compelling pitch deck for potential investors or partners.
  10. Brand Style Guide: Develop a comprehensive style guide outlining the startup’s brand colors, fonts, and usage guidelines.
  11. Digital Advertisements: Design banner ads and display ads for online advertising campaigns.
  12. Social Media Campaigns: Create graphics and visual content for social media campaigns aimed at increasing brand awareness and engagement.
  13. Animated Explainer Videos: Produce animated videos to explain the startup’s products or services in an engaging way.
  14. UI/UX Design: Design user interfaces and experiences for digital products or applications.
  15. Event Graphics: Create graphics and promotional materials for startup events, such as conferences or product launches.
  16. Blog Post Graphics: Design visuals to accompany blog posts and articles published on the startup’s website.
  17. Branded Presentations: Develop templates and visuals for presentations given by the startup’s team members.
  18. Case Study Design: Design visually appealing case studies showcasing the startup’s successes and achievements.
  19. Customer Testimonial Graphics: Create graphics featuring customer testimonials to build trust and credibility.
  20. Digital Brand Audit: Conduct a comprehensive audit of the startup’s digital branding assets and provide recommendations for improvement.

These projects offer hands-on experience in designing digital branding elements for a business, covering various aspects of branding and design.

We will work on all the above assignments to concrete our understanding of designing for marketers.

 
 
3.5
AI for designers
  • Canva: Offers a wide range of templates and design tools for creating social media graphics, presentations, posters, and more.

  • Remove.bg: Automatically removes the background from images, making it easy to create professional-looking visuals.

  • Artificial Intelligence Colorizer: Allows you to add color to black and white images using AI technology.

  • Descript: Transcribes audio and video files and allows for easy editing, making it simple to create multimedia content.

  • Lumen5: Converts blog posts and articles into engaging videos using AI-powered technology.

Website & Landing Page course

Learn to merge branding and design to craft authentic, visually compelling narratives that captivate your audience and drive lasting engagement as a marketer.

Content Management Platforms

Top Content management softwares

Learning content management platforms like WordPress equips you with the essential skills to build and manage professional websites efficiently. These platforms offer user-friendly interfaces, empowering individuals and businesses to create and publish content without extensive coding knowledge. Understanding content management systems streamlines website maintenance, enhances SEO capabilities, and facilitates seamless collaboration among team members. By mastering these platforms, you unlock the potential to establish a strong online presence and effectively communicate your brand message to a global audience.

Free website creation

Creating a free website on the internet is easy with platforms like WordPress.com, Wix, or Weebly, where you can choose from pre-designed templates and customize them to your liking. Simply sign up, select a template, add your content, and publish your site—all without any cost. These platforms offer intuitive drag-and-drop interfaces, making website creation accessible to everyone, regardless of technical expertise. With a free website, you can establish an online presence, share your ideas, and connect with audiences worldwide, hassle-free.

Domain, Hosting & interlinking

Understanding domain registration, hosting services, and interlinking is crucial for website development. Domain registration secures your website’s unique address on the internet, while hosting provides the server space to store your site’s files and data. Interlinking involves connecting different pages of your website through hyperlinks, enhancing navigation and user experience. Mastering these concepts lays the foundation for building and maintaining professional, functional websites that effectively communicate your brand message.

WordPress

Learning WordPress for website development offers a user-friendly platform with endless customization options, empowering users to create professional sites without extensive coding knowledge. With its vast library of themes and plugins, WordPress facilitates the creation of unique, feature-rich websites tailored to individual needs. Its intuitive interface and robust community support make it an ideal choice for beginners and experienced developers alike. Mastering WordPress opens doors to versatile website creation, enabling businesses and individuals to establish a dynamic online presence efficiently.

Wix

Here are 15 designing tools for marketers to design creatively and efficiently:

  1. Canva: User-friendly design tool for creating social media graphics, presentations, posters, and more with a wide range of templates.
  2. Adobe Spark: Allows for quick creation of graphics, web pages, and video stories.
  3. Crello: Similar to Canva, it offers numerous templates for fast design of social media posts and ads.
  4. Snappa: Simplifies the design process with pre-made templates and easy-to-use features.
  5. Stencil: Quick design tool for creating social media graphics with a large library of templates and stock photos.
  6. Piktochart: Focuses on infographics, presentations, and reports, making complex data visually appealing.
  7. Venngage: Another infographic maker that helps create engaging visuals from data.
  8. RelayThat: Automates the creation of branded marketing materials, ensuring consistency across different formats.
  9. Easil: Drag-and-drop design tool with customizable templates and design elements.
  10. Visme: Versatile design tool for creating presentations, infographics, reports, and more.
  11. DesignBold: Offers thousands of templates and a drag-and-drop interface for quick design.
  12. Placeit: Provides a range of mockups, logos, and design templates, perfect for marketers looking to visualize their products in real-life scenarios.
  13. Fotor: Online photo editing and graphic design tool with a variety of templates.
  14. Over: Mobile app for creating social media graphics, posters, and more, with a vast library of templates and fonts.
  15. Relay: Automates the creation of multiple designs from one source, ensuring quick and consistent branding across various media.

These tools help marketers speed up their creative process, allowing them to produce high-quality designs efficiently.

Shopify

Mastering Shopify equips you with the essential skills to thrive as an eCommerce expert, offering a powerful platform for building and managing online stores. With its user-friendly interface and extensive range of features, Shopify streamlines the process of setting up and scaling eCommerce businesses. By learning Shopify, you gain access to tools for inventory management, marketing, and sales optimization, empowering you to create successful online ventures. Invest in mastering Shopify to unlock the potential for sustainable growth and profitability in the competitive eCommerce landscape.

Instapage

Learning business identity creation involves mastering the elements that define a brand’s visual and emotional presence. This includes designing a memorable logo, selecting a cohesive color palette, and crafting a consistent tone of voice. Understanding how these components work together helps create a strong and recognizable brand identity. Effective business identity creation ensures that a brand stands out and connects meaningfully with its audience.

Clickfunnel

Learning graphic creation for business empowers you to produce visually compelling content that enhances brand identity and engagement. Mastering tools like Canva, Adobe Illustrator, and Figma enables you to create professional-quality graphics, from logos to social media posts. Effective graphic design can significantly boost your marketing efforts, making your brand stand out in a crowded market. Investing time in this skill ensures consistent, high-impact visuals that resonate with your target audience.

Landing Page creation

Learning video creation for branding equips you with the skills to craft engaging visual narratives that resonate with your audience. From storytelling to editing, mastering tools like Canva, Da Vinci, Camtasia, Adobe Premiere Pro, and Final Cut Pro enables you to produce professional-quality videos. Incorporating videos into your branding strategy enhances brand awareness, fosters emotional connections, and drives conversions. Acquiring this skill empowers you to leverage the power of video content to elevate your brand presence in the digital landscape.

Funnel building

Mastering storytelling for branding enables you to captivate your audience with compelling narratives that convey your brand’s values and mission. By understanding the art of storytelling, you can create authentic connections and evoke emotions that resonate with your audience. Learning techniques such as character development and plot structure enhances your brand’s ability to engage and inspire. Investing in storytelling enriches your brand’s identity, leaving a lasting impression and fostering loyalty among your audience.

Blogging

Here are 20 designing projects tailored for learning digital branding for a business:

  1. Logo Design: Create a logo that represents the startup’s identity and values.
  2. Brand Identity Collateral: Develop business cards, letterheads, and email signatures consistent with the brand’s identity.
  3. Social Media Graphics: Design graphics for various social media platforms to maintain a cohesive brand image.
  4. Website Design: Build a user-friendly website that reflects the startup’s brand and values.
  5. Email Newsletter Templates: Design templates for regular newsletters to engage customers and subscribers.
  6. Product Packaging Design: Create visually appealing packaging that communicates the brand’s story and values.
  7. Branded Merchandise: Design merchandise such as t-shirts, mugs, and tote bags to promote the startup.
  8. Infographics: Develop infographics to visually communicate complex information or data related to the startup’s industry.
  9. Pitch Deck Design: Create a visually compelling pitch deck for potential investors or partners.
  10. Brand Style Guide: Develop a comprehensive style guide outlining the startup’s brand colors, fonts, and usage guidelines.
  11. Digital Advertisements: Design banner ads and display ads for online advertising campaigns.
  12. Social Media Campaigns: Create graphics and visual content for social media campaigns aimed at increasing brand awareness and engagement.
  13. Animated Explainer Videos: Produce animated videos to explain the startup’s products or services in an engaging way.
  14. UI/UX Design: Design user interfaces and experiences for digital products or applications.
  15. Event Graphics: Create graphics and promotional materials for startup events, such as conferences or product launches.
  16. Blog Post Graphics: Design visuals to accompany blog posts and articles published on the startup’s website.
  17. Branded Presentations: Develop templates and visuals for presentations given by the startup’s team members.
  18. Case Study Design: Design visually appealing case studies showcasing the startup’s successes and achievements.
  19. Customer Testimonial Graphics: Create graphics featuring customer testimonials to build trust and credibility.
  20. Digital Brand Audit: Conduct a comprehensive audit of the startup’s digital branding assets and provide recommendations for improvement.

These projects offer hands-on experience in designing digital branding elements for a business, covering various aspects of branding and design.

We will work on all the above assignments to concrete our understanding of designing for marketers.

 
 
3.5
Code Setups
  • Canva: Offers a wide range of templates and design tools for creating social media graphics, presentations, posters, and more.

  • Remove.bg: Automatically removes the background from images, making it easy to create professional-looking visuals.

  • Artificial Intelligence Colorizer: Allows you to add color to black and white images using AI technology.

  • Descript: Transcribes audio and video files and allows for easy editing, making it simple to create multimedia content.

  • Lumen5: Converts blog posts and articles into engaging videos using AI-powered technology.

Search Engine Optimization Course

Learn to merge branding and design to craft authentic, visually compelling narratives that captivate your audience and drive lasting engagement as a marketer.

What is SEO?

Search engine optimization (SEO) is the practice of enhancing a website’s visibility on search engines by improving its ranking in organic search results. This involves optimizing content, structure, and technical elements to ensure search engines can easily index and understand the site’s relevance to specific search queries.

Summary